Learning About People ...

...Through US Census Data

When we say we analyze "person data", what we mean is that we analyze US Census data at the "person" level.  There are multiple levels of census data, and the lowest level is the person level.  If you are analyzing characteristics that belong to a "person" (as opposed to a household, or a state, or other geographic area), it is a "person" level analysis.  Examples are race, age, marital status, education, etc.

We cannot tell you anything about an individual person, nor can we produce mailing lists.  (Neither can anyone else who is using Census Data, including the Census Bureau, with the exception that personal data is available  if the data is over 70 years old.)  The data that we get from the Census Bureau has been "sanitized" to prevent privacy violations, and this makes it impossible for us to create mailing lists or produce any kind of personal information.

That said, there is enormous value in analyzing the US population based on person level characteristics. For example, suppose you are about to plan a new career. What kind of a salary range do different professions have? How much do the salaries for a profession vary throughout different industries? What about in different areas of the country? Or suppose you are planning a business, and your expected customers are black, single males 43-60 years old. What are their incomes? Are there specific geographic areas you should concentrate on? These are just a few examples of questions you might need to answer in order to help you invest your time and money wisely.

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